I was comissioned with creating the brand for Beatropes, a cutting-edge, durable product with a distinctive touch of German engineering. Collaborating closely with Michael, the product's creator, we mapped out the direction and brand concept for their jump ropes. Targeting the bodybuilding sector, Beatropes aims to blend fun, training, and music to achieve desired results. The goal is to embrace the rhythm and uncover the best version of oneself.
For the brand design, we chose to craft a simple, memorable abstract symbol with repetitive elements, reflecting the efficiency of German design. The logo features a clean sans-serif typography with a touch of retro simplicity. In the color palette, we opted for contrasting shades of pink and light-blue, creating a serene and balanced scheme.
