King Midas is a tour operator based in Argentina, specializing in Premium Group Departures to different parts of the world. Collaborating with their in-house Marketing team as an external professional, I spearheaded the development of their new sales material for exotic travel packages.
The approach involved creating an infographic system that effectively communicates the comprehensive offerings of their service. Previously, clients were provided with a text document spanning 8 to 12 pages, detailing the contents of the travel package. After several months of collaborative effort, we successfully transformed this into a series of infographics. These visually engaging materials outline the itinerary, attractions, flight details, included excursions, designated hotels, and other pertinent information for the traveler.
Upon completion, we delivered 20 distinct infographic diptychs, featuring over 350 illustrations, 160 informational panels, and countless air miles.
