Catenaccio is a brand that blends football with upcycling. It craft unique, made-to-measure gapparel by reusing those forgotten pieces in your wardrobe. Cesare, the brand's director and creator, reached out to me to build their e-commerce platform.
The goal was to establish a new sales channel, enabling their community to access the entire available inventory and purchase items directly, without intermediaries. In the design process, I focused on the art direction with clean, flat compositions that carry a vintage touch reminiscent of the 90s. For the various visual assets and banners identifying personalized products, I developed UNO cards representing specific actions. These are subtle graphic details that infuse the essence of past eras into a modern digital product.
